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Timing is everything – and loyalty is earned
Looking for correlations between airline social customer service and growth. The social media manager of an airline or airport has a challenging job dealing with complaints, bookings, questions about...
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Beating the Kobayashi Maru – or the human vs machine experiment with Watson
“I don’t believe in no-win scenarios.” (James T. Kirk, Starship Captain) When you are a strong believer in datadriven decision making, building strategies on real insights, and always sticking to facts...
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Print is not dead – it’s alive, and thriving in Greece
When a catchy phrase such as ‘Is Print Dead’ has caught your attention, you start to see it everywhere. Some see pregnant women and prams. I see print shops. In Thessaloniki, they were abundant. A...
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Open your eyes – your AI is biased
Computations have no ethical subroutine. And understanding bias in AI is an important eye opener. Building an AI-facilitated future without properly understanding the algorithms behind the conclusions...
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Signed, sealed and delivered
Document workflow is about converting data into valued transactions Documents are at the core of successful businesses. We all get carried away by technology, so we tend to forget that the deal itself...
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Assembling the elephant … thinking about the Ultimate CMO Dashboard
The whole is more than the sum of its parts (Aristotle). As a marketing leader, you don’t want to just make an impression, you want to show your impact. Let’s cut to the chase: as Chief Marketing...
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What small game studios need to know about security from the ground up
Are you a new game studio about to launch the game of your dreams? Plan for success, but design for scale. More than 50 percent of gamers tell us they have been hacked. The recent Esports:Hacked...
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Inclusion is the Mother of Equality
Another International Women’s Day with celebrations all around is over. Back to reality for women of all ages struggling through life and career, many carrying the brunt of the burdens imposed upon...
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Oh, Bugger
Bugs may not be the villain you should fear the most in games development So, you are set up to win a 3player timed game: You have 13 mins left on your timer, your opponents less than 10. You know...
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AI is good – or is it?
A computer only does what it is told. Provided we are diligent in our programming and keep track of our code before the algorithms run wild, articifical intelligence and machine learning liberate us...
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